Stuff I made: A TV-commercial starring Dutch football legend Johan Cruyff

Regarded as one of the greatest players that football has seen, Dutch master Johan Cruyff turns 65 today.

An idol of the football world in the 1970s, a successful coach, and now a respected observer of the game: Johan Cruyff celebrates his 65th birthday today.

Alongside Rembrandt and Vincent van Gogh, he is the most famous Dutchman ever – and one of the world’s greatest players of all time. A study once even proved that more than 2 billion people know the name Johan Cruyff.

And that of course is why I was so keen on having him in this TV-commercial for ING, back in 2008, where just his autograph is enough to pay the bill:

Tonight: Amsterdam 2.0 an art initiative that explores the vivid art scene in Amsterdam

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“ART & PARTY, 18TH OF MAY

Presenting Amsterdam 2.0, an art initiative that explores the vivid art scene in one of the world’s truly cosmopolitan cities. Through exposé and events, we will highlight international and homegrown influencers in combination, celebrating the capitol of diversity that is Amsterdam. We host events for sophisticated creatives. Our annual art exhibit/party at de Brakke Grond will serve as the inaugural celebration on our journey to take art in Amsterdam to the next echelon.

 Amsterdam 2.0 will take place tonight, May 18, 2012 at de Brakke Grond, located just a stone’s throw from Dam Square. Tickets are still available. Join us and special guest, Jameson, for an epic evening devoted to celebrating art and music.”

Classics I made: The radio campaign for Albert Heijn, Hollands biggest chain of supermarkets

A while ago I did this campaign for Albert Heijn, a Dutch chain of supermarkets. They saw a decline in the numbers of customers. The only advertising they did at the time was a daily page in national newspapers. So we made them a television campaign, a radio campaign and a little door-to-door folder called ‘Het Bonuskrantje.’ I wrote all the scripts for both the radio and the television campaigns. The tune a friend of ours composed for them, is still in use today! The radio campaign did great: It won an ADCN Lamp, SAN Accents and Golden Effies. Albert Heijn was the Dutch people’s number one supermarket again. Enjoy this line-up of (Dutch) radio commercials:

Check more of the stuff I made or go to my portfolio for more radio: www.rodgerWERKhoven.nl

Glitches Turn Video Games Into Sublime Art

Most people throw their controllers when a glitch ruins a perfectly good game of Half Life or Grand Theft Auto. Robert Overweg loves it; he turns it into art.

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Overweg is a self-proclaimed photographer in the virtual world. In his ‘Glitches’ series, he captures whacked-out characters and snafued buildings in screenshots that look like what René Magritte might’ve produced had he been a gaming nerd. These are absurd apocalyptic landscapes rendered even more absurd by shooters suspended in mid-air, as if leaping off a trampoline, while a skyscraper burns ominously in the distance. Read the full story here.

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The end of the virtual world, Robert Overweg, 2010.

To Safely Deliver Pizzas, Domino’s Scooter Makes Human-Made Engine Sounds

In the Netherlands, Domino’s Pizza has installed a human-made engine noises to their noiseless, electric delivery scooters to improve the riders’ safety and promote the company. 

The ‘Safe Sound’ does not make just a regular ‘vroom-vroom’ sound, but rather a sound of a silly human voice—which makes the scooter more obvious to surrounding vehicles and people. 

Carolien ten Cate, marketing manager of Domino’s Pizza Netherlands, said in a statement that scooter pizza deliverymen get into risky situations because of the lack of engine noise. 

“Because the safety of our delivery and all other road users is very important to us, we take personal responsibility here to do something,” she said. 

Human-made engine noises: entertaining or annoying?

Stuff I made when I was a junior creative

Hey, what can I say… Once I was a junior too. At DDB Amsterdam. Where I made these for SONY at the time.

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The ad above pretended to feature the smallest digital Handycam ever, REAL SIZE! And you know what? The camera actually WAS real size. Can’t say the same for the hand though. HAHAHA!


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The ad above features SONY’s first Nightshot camera. You could film in the dark with it. Or in a mole’s burrow…


We shot the commercial above at a friend’s place, where he had set up a tabletop construction to shoot this randy turtle…

Amazing that these ads even won a few awards too, right?

Kudos to Raphael Bartels (art)

See more of the stuff I made or go see my portfolio: www.rodgerWERKhoven.nl

Stuff I made: Corporate identity for COMTRON, an Amsterdam based electro band

The Amsterdam based Comtron Group was set up to warn people about the sinister undertones of the corporate world. The group attached their message to their unique strain of punch driven, electric funk. I ‘concepted’ their corporate identity/logo. Niels Shoe Meulman executed the design.

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Rumor has it that these industrious men made their fortune trading new media stock that while making them rich, left them disillusioned and feeling exploited by the evil system they found themselves caught in. Hence this music video for the track M.O.N.E.Y, directed and animated by Sander Focus (http://www.sanderfocus.nl)

the stuff I made: www.eksternest.com/tag/thestuffImade - more stuff I made: www.rodgerWERKhoven.nl

Stuff I made: ‘Green But Mean’ Campaign for SEAT

When SEAT introduced the new1.2 TDI Ecomotive version of their sporty Ibiza model, they had a challenge on their hands:

How to reconcile this new more eco friendly and smaller engine car with the Ibiza’s traditionally sporty/macho attitude.

We ‘discovered’ an interesting insight in our research: It seemed that many eco conscious people feel that that very eco consciousness gives them license to occasionally behave in less than agreeable ways…

They figure that this bad behaviour is compensated for by their sustainable lifestyle. Building on that insight I developed the Green but Mean campaign:

Next: A fun compilation showing how people reacted to our Green but Mean actress. Everything filmed with candid cameras.

the stuff I made: www.eksternest.com/tag/thestuffImade - more stuff I made: www.rodgerWERKhoven.nl

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